I’m a New York based Planning and Strategy Director focussing on Brand & Digital Strategy.

Drawing on my unique background as firstly a creative and now as a strategist, I craft strategic solutions and creative concepts that help solve tangible business problems.

I currently draw on my 10 years of experience, across Ad Agencies, Media Agencies and Brand Consultancies to lead strategic projects at Spring Studios. A fashion & luxury specialist agency where I have worked for Target, Cointreau, Gap, Canali and Vera Bradley.

My thinking is rooted in understanding digital behaviors to create marketing campaigns and creative concepts that solve high level business problems.

Previous to Spring, I was Creative Strategist and Innovation Lead at Evolution Bureau in San Francisco; working across strategy & creative for Chivas and Intel.

I started my career as a creative and strategist for Dave, a London-based Brand Consultancy. Working at C-suite level for O2, Hunter, Vertu (Nokia) and many more. In my years at Mindshare, I blended creative and strategy projects, winning two Cannes Lions in 2011 & ‘12 for my work with Axe.