DIGITAL STRATEGY/CREATIVE CONCEPT

We were tasked with creating a unique way to engage the general public in the new TVC campaign for Lynx (Axe in the US). The digital outdoor stunt that saw Angels fall to Earth and interact with passers by at Victoria Station. Using Augmented Reality, Angels would ‘fall’ from the sky when a passer by stood on the hotplate, they could then see themselves on the huge outdoor screen, and interact in any way they felt like. Created in collaboration with Grand Visual, the YouTube film went viral, generating over 1 million YouTube views, and subsequently won Bronze at Cannes for Outdoor Advertising in 2011 and Bronze Media Lion in 2012