BRAND STRATEGY/DIGITAL STRATEGY/CONTENT STRATEGY
I'm currently developing the campaign strategy for Vera Bradley's new leather collection launch. One of the most successful accessories Brands in the United States, the new leather and faux-leather collections are designed to appeal to a post-college/first job female professional and tap into the exploding affordable luxury sector.
We have developed the over-arching campaign strategy, as well as detailed digital and content strategy, utilizing the huge fan base that exists around the brand, to help power an influencer strategy to grow the brands userbase.
The campaign will break in August, and launch in New York Fashion Week.