BRAND STRATEGY/ART DIRECTION
Vertu was a brand in trouble. It had no direction, and no story to justify the expensive price-tags. Our strategic insight was based around a profound behavioral shift within the business. Stop thinking about the phones as jewelry, and more as a fine watch.
This focus on Vertu as an icon of ‘over-engineering’ started to create the behavioral shift we sought in our clients. The Brand Book (seen here), became the cornerstone of Vertu’s transformation into a luxury brand staple with growth year on year of 141% and establishing of stores and concessions worldwide.
Our work for Vertu won two Design Week awards and Marketing Effectiveness Awards. Effectively turning the brand into a viable, marketable product before it was sold to a private equity firm in 2011.