CAMPAIGN STRATEGY/CREATIVE CONCEPT
LG wanted to find a novel approach to help guide people through the benefits of 3DTV.
The answer was by creating the first bespoke 3D ad. Shown in iMax and 3D cinema’s , the advert juxtaposed the modern technology in an LG 3DTV with the analogue techniques of the 1950’S. In short, 3D really stood out.
A call and response widget on lg.com (with hidden Easter egg) invited people to ask questions in more detail around 3DTV, all backed with witty call and response from Tim Key and Lloyd Wolf